This morning looks at a key part of your digital footprint: social media and email.
We start by looking at the role of social media and how it can help your business punch above its weight. Which social networks should you be using?
The focus is not on how to set up accounts or which buttons to click; the point is to understand how to create value on social media. There’s a right way, and a wrong way, to get involved.
The morning therefore moves on to discuss tone of voice; profiles and posting; groups and networks; contents and signposts.
These days, a lot of companies neglect the most powerful digital marketing tool of all: email. It’s proven itself time and time again to be a key asset to every business.
Yet with its power comes responsibility, so we look at how to protect yourself legally and, more importantly, how to look after your brand.
Again, how do you create value on mailing lists? To answer this, you first need to understand the purpose of your list and identify your audience.
The morning ends with a look at advertising.
Who Should Attend
Owners, directors, and marketing managers who want to make sure their social media and email campaigns are led by their business needs, instead of technology.
What You Will Learn
How a website can help your business…by not focusing on your business
The bronze, silver, and gold of websites
How (not) to hire an agency
Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend