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Velocity Workshops

Velocity is here to help you get the most out of networking with other businesses and to provide cutting-edge information and guidance on a range of growth themes. See below for further details of our range of FREE events.

Use the links provided to book a place or alternatively call us on 0300 01234 35. These workshops are available to small to medium sized B2B businesses in the South East Midlands. These workshops are part funded through ERDF.

Please note that eligibility criteria does apply.

To be able to attend these workshops your business needs to be based in one of the following areas.

  • Aylesbury Vale
  • Bedford
  • Central Bedfordshire
  • Cherwell
  • Corby
  • Daventry
  • East Northamptonshire
  • Kettering
  • Luton
  • Milton Keynes
  • Northampton
  • South Northamptonshire
  • Wellingborough
new semlep map

Workshop Terms and Conditions

Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend. Please note in order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support and you will need to fill out an enrolement form. These workshops will count towards your 13 hours of free business support.

Eligibility Criteria

You may only attend this workshop FREE of charge if your business is;

  • based in the South East Midlands.
  • a small to medium sized business (with under 250 staff)
  • have been actively trading for at least 12 months
  • be trading with customers who are other businesses
  • be trading in certain business sectors

 

Grant Aid Declaration

The workshop is funded and administered by South East Midlands Local Enterprise Partnership (SEMLEP). EC Regulation 1998/2006 (the “de minimis aid regulation”) details a ceiling of 200,000 euros for all de minimis aid provided over a period of three fiscal years, including the fiscal year in which the grant is to be given. Your attendance at this workshop will be relevant if you wish to apply, or have applied, for any other grant aid, regardless of the source of that aid; for this purpose, the gross grant equivalent of each workshop is £400.00.

Non-Attendance

If you book on our workshops and fail to attend on two occasions without letting is know, we reserve the right to refuse to accept future bookings from your business in the future.

Further Information

For further information about these workshops, or if you have any accessibility requirements, please contact Velocity on 0300 01234 35 or email us on enquiries@VelocityGrowthHub.com

Show Me Success 

Venue: Hilton Milton Keynes

Address: Timbold Drive, Kents Hill, MK7 6HL

Date & Time: Wed 1 November  08:30am – 13:00pm

Description

Show Me Success is where you’ll learn from successful business owners who have boldly taken their business to the next level to achieve impressive growth.

A chance to hear first-hand about opportunities taken, lessons learned and support had along the way, you can ask experts about what connections you need and what help is available so you can realise your potential.

Show Me Success will focus on three core business growth challenges:

• Explosive growth – how to keep calm under pressure

• Getting the right money at the right time

• Developing talent so you can ‘let go’ and let the business do the work

This free business conference and exhibition is brought to you by Velocity Growth Hub. This event is part funded by the European Regioanl Development Fund (ERDF).

Book here

Digital Strategy: Website and Search

Venue: Stanwick Hotel

Address: West Street, Stanwick, Northamptonshire, NN9 6QY

Date & Time: 8th November 2017, 9:30am-13:30pm

Description:

This morning looks at two key parts of a digital strategy: websites and search engine marketing.

We start by looking at the role of a website. Too many companies start with technology, where they should start with their ‘customer journey’ and work out how a website can help.

The main lesson is that the content, functionality, and navigation of the website should focus on the customer, not your organisation – which is harder than it sounds.

It’s then time to look at how a website can also add value to your existing product – and it can often help in more ways than you think.

The morning then moves on to look at search engine marketing and why Field of Dreams was wrong: if you build it, they won’t necessarily come.

We take a look at the various search engines, the difference between ‘SEO’ and ‘SEM’, and discuss which is right for you.

We end with some tips on hiring an agency.

Who Should Attend

Owners, directors, and marketing managers who want to make sure their website is led by their business needs, instead of technology.

What You Will Learn

Why a mailing list is still the most powerful channel

How to build up your list ethically and legally

How to create value using social media…and how to avoid the pitfalls

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Writing a Marketing Plan

Venue: Kettering Conference Centre
Address: Thurston Drive, Kettering, Northamptonshire, NN15 6PB
Date & Time: Thursday, 9th November 2017, 9:30am-13:30pm

Description:

Marketing is the lifeblood of any business, but a common mistake is to rush to ‘doing’ without ‘thinking’. This morning is all about writing a marketing plan.

We follow the SOSTAC® framework from PR Smith, which has proved itself time and time again – and is taught by the professional marketing institutes.

We start with situation analysis: where are you and your business at the moment?

We then move on to objectives: where would you like to be?

To get there, we need to have a strategy: a broad understanding of how to move ahead.

It’s then appropriate to move on to tactics: a detailed plan to get from A to B.

Whether carried out in-house or by an agency, clear actions need to be set out.

Finally, we need control to make sure that we meet our objectives – and what to do if we miss them.

The key theme is how to create value as a business and communicate this to customers.

Who Should Attend

Owners, directors, and marketing managers who want to improve their marketing, calculate its effectiveness, and increase their return on investment.

What You Will Learn

How to work out where you are and where you want to be

Drawing up a strategy to get you there

Making sure it delivers on time and on budget

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Digital Strategy: Social Media and Email

Venue: Corby Enterprise Centre
Address: London Road, Priors Haw Road, Corby, NN17 5EU
Date & Time: Friday, 10th November 2017, 9:30am-13:30pm

This morning looks at a key part of your digital footprint: social media and email.

We start by looking at the role of social media and how it can help your business punch above its weight. Which social networks should you be using?

The focus is not on how to set up accounts or which buttons to click; the point is to understand how to create value on social media. There’s a right way, and a wrong way, to get involved.

The morning therefore moves on to discuss tone of voice; profiles and posting; groups and networks; contents and signposts.

These days, a lot of companies neglect the most powerful digital marketing tool of all: email. It’s proven itself time and time again to be a key asset to every business.

Yet with its power comes responsibility, so we look at how to protect yourself legally and, more importantly, how to look after your brand.

Again, how do you create value on mailing lists? To answer this, you first need to understand the purpose of your list and identify your audience.

The morning ends with a look at advertising.

Who Should Attend

Owners, directors, and marketing managers who want to make sure their social media and email campaigns are led by their business needs, instead of technology.

What You Will Learn

How a website can help your business…by not focusing on your business

The bronze, silver, and gold of websites

How (not) to hire an agency

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Sales: B2B

Venue: MK Conferencing Centre

Address: Strudwick Drive, Oldbrook, Milton Keynes, MK6 2TG

Date & Time: Thursday 16th November 2017, 9:30am-13:30pm

Description:

We start the morning by looking at the difference between sales and marketing. What’s the difference between B2B and B2C (and what do those terms mean)? How has selling changed?

A key takeaway is that it’s as important to create value during the sale and after the sale; it’s not just your product that does this for customers.

This leads on to a discussion of types of sale and the important difference between ‘one step’ and ‘two step’. We examine the importance of identifying your buyers and learn about the DMU.

You only make a sale if you are offer value, but many still concentrate on features rather than benefits. We look at why this hundred year old principle still matters today – and bring it up to date.

We end with a look at the psychology of buying and how to address obstacles. Should you discount and if so, when? Can this affect your brand?

Who Should Attend

Owners, directors, and sales managers who understand that sales are about opening up a relationship, instead of closing a deal.

What You Will Learn

Why sales is about helping the customer

Different types of sale and how to handle them

Researching your customers and their needs

Psychology of buying – and overcoming obstacles

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Pricing

Venue: King’s House
Address: 245 Ampthill Road, Bedford, Bedfordshire, MK42 9AZ
Date & Time: Friday, 17th November 2017, 9:30am-13:30pm

Description:

One of the most important decisions your business can make is about pricing. Yet most firms get it wrong: they focus on cost, rather than value.

We take a look at the conventional wisdom and discuss how it falls short. We look at the danger of discounts and the difference between ‘differentiating’ and ‘discriminating’.

The morning then moves on to the psychology of pricing. You can actually create value with your price, so we look at real world examples where this happens (and the effect on your brand).

A key point is that humans aren’t perfect. They rely on shortcuts to make buying decisions, so it’s essential to understand what those shortcuts are and how they impact your sales and profits.

Next, there are some important lessons to learn about when to send invoices, how to set them out, which payment methods to accept, and how to structure your payment terms.

The morning has an astonishing conclusion: could you actually sell more by raising your prices?

Who Should Attend

Owners and directors who want to raise their prices and increase sales.

 What You Will Learn

Why most companies set the wrong price

The danger of discounts

How to raise prices – and sell more

How pricing affects your brand

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Innovation for Marketing

Venue: The University of Northampton Innovation Centre
Address: Green Street, Northampton, NN1 1SY
Date & Time: Wednesday, 22nd November 2017, 9am-1.30pm
Cost: £0.00
Description:The Enterprise Europe Network in partnership with the Northamptonshire Growth Hub and the Velocity Growth Hub is organising a workshop designed to bring business leaders bang up to date with the very latest thinking in Marketing.
Who is it for?
Aspirational leaders and managers of small and medium sized Business 2 Business companies based in Northamptonshire / South East Midlands (5+ employees). This is a workshop for businesses who have already invested in marketing and have all the basics in place and now wish to ensure they are keeping pace with change in this fast moving discipline.
Why attend?
This workshop is designed to bring business leaders and managers up to date with the very latest thinking in B2B Marketing. If you are serious about improving your business growth through more effective use of marketing in its wider context, this workshop is a must for you.
What will be covered?
This is NOT a ‘how to’ workshop for marketing people, but rather it’s a ‘Strategic’ workshop for business leaders that looks at how they should be thinking strategically about their marketing, planning and resourcing it in order to gain maximum effect.
Market Strategy: Market Positioning Customer Value Propositions
The Importance of Brand CRM & Data: Content Marketing Digital Marketing: Social Media Marketing Communications Strategy
The workshop will consider marketing in its wider context and not just marketing communications to ensure attendees get a true feel for how they can best use this most powerful of all business disciplines to drive business growth.
PLACES ARE LIMITED TO 20 ATTENDEES – ONE DELEGATE PER COMPANY ONLY
Book Now

Modelling Success for your Business

Venue: Northampton Cricket ground

Address: The County Ground, Abington Ave, Northampton NN1 4PR

Date & time: 27th & 28th November 2017

  • Day one: 9:30 am to 4:30pm
  • Day two: 9:30 am to 1:30pm

Who should attend

Business owners and directors who have been in business awhile and need to refresh their business with new ideas, or who have started a business in the last 12 months and are seeking direction. Those who want a chance to really work on their business and enhance their success.

This Masterclass has been designed for ambitious businesses that are aiming to move to the next level. It will require at least 13 hours of commitment to attend two following days of Masterclass, followed by an option to have a 121 with Jacqueline or attend another workshop of your preference. Eligibility applies.

What you will learn

  • How to model success
  • Your Vision and Mission
  • Values Elicitation and values proposition
  • Creating a stronger identity for your business and creating a ‘raving fan’ culture
  • Know your weaknesses and threats with an impact analysis
  • How your strengths and opportunities can be enhanced by maximisation
  • Business mapping and setting well-formed strategic goals.

Book here

Pricing

Venue: Towcester Racecourse
Address: London Road, Towcester, Northamptonshire, NN12 6LB
Date & Time: Wednesday, 29th November 2017, 9:30am-13:30pm

One of the most important decisions your business can make is about pricing. Yet most firms get it wrong: they focus on cost, rather than value.

We take a look at the conventional wisdom and discuss how it falls short. We look at the danger of discounts and the difference between ‘differentiating’ and ‘discriminating’.

The morning then moves on to the psychology of pricing. You can actually create value with your price, so we look at real world examples where this happens (and the effect on your brand).

A key point is that humans aren’t perfect. They rely on shortcuts to make buying decisions, so it’s essential to understand what those shortcuts are and how they impact your sales and profits.

Next, there are some important lessons to learn about when to send invoices, how to set them out, which payment methods to accept, and how to structure your payment terms.

The morning has an astonishing conclusion: could you actually sell more by raising your prices?

Who Should Attend

Owners and directors who want to raise their prices and increase sales.

What You Will Learn

Why most companies set the wrong price

The danger of discounts

How to raise prices – and sell more

How pricing affects your brand

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Public Relations

Venue: Cranfield Innovation Centre

Address: University Way, Cranfield, Bedfordshire, MK43 0BT

Date & Time: Thursday, 30th November 2017, 9:30am-13:30pm

Description:

PR is for any business, large or small, but it’s important to understand what public relations is – and, just as importantly, what it isn’t. PR isn’t just about media relations.

Modern public relations understands that your business is porous: it relies upon outsiders to create value and who expect value in return.

This means it’s important to draw up a list of stakeholders and publics (and to understand the difference). We also look at how to prioritise them and, crucially, to build relationships.

It’s not enough, though, to create value – we also need to communicate it. This is true internally, as well as externally. How do we do that in an SME?

We then look at earned media and understand why it’s so important. Does coverage matter? If so, what type? And how can we get it?

The morning ends with a look at crisis planning and how it can save a business.

Who Should Attend

Owners, directors, and comms managers who think there’s more to PR than sending out press releases that never get published.

What You Will Learn

Why PR isn’t about press releases but about building relationships

Identifying your stakeholders

How to plan for a crisis

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Marketing Made Easy

Venue: South Northamptonshire Council

AddressThe Forum, Moat Lane, Towcester, Northamptonshire, NN12 6AD

Date & Time: Tuesday 21st November 9.30.12.30

Description:

Marketing is a powerful tool to help you grow your business. However it can also take up time and money with little effect if it is not utilised correctly. This workshop will provide straightforward guidance to improve your success from marketing.

Who should attend
Owners and managers who want to understand how best to market their business and create a marketing strategy.

What will you learn
• Marketing the importance and impact on SMEs
• How to create a marketing strategy
• Ideas of how to implement a marketing strategy into your business

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Customer Relationship Management

Venue: The Abbey
Address: 4 DR, St John’s Square, Daventry, NN11 4BH
Date & Time: Wednesday, 6th December 2017, 9:30am-13:30pm

Description:

Everyone’s heard of CRM, but most think it’s all about software. It’s not – and that insight can give your company a real competitive advantage.

We start by looking at what CRM is (and isn’t). We then move on to the idea that a company should create value across the customer lifecycle. This involves an understanding of touchpoints.

Each should embody your brand and we explore how to ‘produce delight’ among customers, so that we maximise their lifetime value and increase loyalty.

Every business wants loyal customers. We look at different types of loyalty and why some are more important than others. How do we generate it? Do discounts have a role?

CRM is also about generating insight because, ultimately, this is what enables us to create value for our customers. This might mean tailoring your product. It certainly means running a database.

Who Should Attend

Owners, directors, and marketing managers who want to increase the lifetime value and loyalty of their customers.

What You Will Learn

Why CRM is not about software … although there are tools that help

How to delight your customers…and reward their loyalty

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Pitching for Business

Venue: Aylesbury College

Address: Oxford Road, Aylesbury, Buckinghamshire, HP21 8PD

Date & Time: Wednesday, 24 January 2018; 09:30 – 13:30

Contact Email: enquiries@velocitygrowthhub.com

The session is all about how to find, choose and respond to tenders. We start by looking at how we find new business. When should a company pitch and, equally, when should it not?

The group then moves on to discuss the importance of preparation, what we mean by a DMU, and how to research them.

We return to the key theme of the courses: creating value, in this case for every member of the DMU and the people they represent.

It’s very different working with the public sector or third sector, so we spend time exploring the difference and seeing how it affects your pitch.

The morning then looks at pre-pitch questions and meetings, tailoring your pitch, providing evidence, drafting your response, and what to do on the day.

We end with follow up. What do you do when you win? What is the role of feedback if you lose?

Who Should Attend

Owners, directors, and sales managers who want to spend less time pitching and more time winning.

What You Will Learn

How to find new business

When not to pitch

Why preparation is everything

How to pitch

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Presentation Skills

Venue: Stockwood Discovery Park

Address: London Road, Luton, Bedfordshire, LU1 4LX

Date & Time: Friday, 19 January 2018; 09:30 – 13:30

Description:

You might have the best case in the world, but if you can’t communicate it then it’s all for nothing. Fortunately, it’s easy (and fun) to do so.

The place to start is to ask yourself how the presentation is creating value for your audience. We then move on to a discussion of how to tailor your presentation so it’s a good fit for them.

It’s then a quick step to think about your call to action: what do you want them to do at the end? It’s vital to have this clear before you start planning what you’re going to say.

The group then looks at building confidence and the broader question of social psychology. For the last thirty years, Cialdini’s six principles of persuasion have been fundamental.

It’s then time to look at rhetoric. We think about why it has a bad name and how it can help your presentation.

The morning ends with a discussion of non verbal signals, presentation aids, Q&A, feedback, and following up.

Who Should Attend

Owners, directors, and sales managers who have a great message that isn’t getting across to their audience.

What You Will Learn

How to build your confidence

Working out your call to action

Six principles of persuasion

How rhetoric got its bad name

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

A to Z of Growth Finance workshop

Venue: Milton Keynes Business Centre

Address: Foxhunter Drive, Milton Keynes, MK14 6GD

Date & Time: Wednesday 17th January 9.30-12.30

Description: 

As a successful business owner, you know that getting access to finance and specialist advice at the right time is crucial to you making decisions about expanding, diversifying or exporting.

However, navigating your way around the different offers can be difficult.

This workshop, delivered in conjunction with the British Business Bank will help you to understand the types of finance that are available, which ones best suit your business needs, how and from where to obtain them and to know that you are ready to present your case for the money. It aims to give you the confidence to press ahead with your growth plans.

Who should attend?

  • Business owners and directors of early stage businesses with a focus on innovation and technology
  • Start-ups with high growth potential
  • Existing businesses with plans to grow which involve entering new markets or expanding and restructuring operations.

What you will learn:

  • The role of different types of finance in growing your business.
  • Key features of debt and equity finance
  • What funders are looking for?
  • How to access funders and other finance intermediaries
  • What your business needs to do to become funding-ready

Book Now

Enhancing Your Brand

Venue: Nene Whitewater Centre
Address: Bedford Road, Northampton, NN4 7AA
Date & Time: Wednesday, 18th January 2018, 9:30am-13:30pm

Description:

We start the morning by discussing what is a brand is and find out that it is about much more than logos, typefaces, and colourways.

It is actually about perception of your business – and so very important to develop or enhance your brand. If you get your brand right, then other parts of the jigsaw fall into place.

Key is to understand why you’re in business, set out how you do business and then – but only then – think about what you do. The point of any enterprise is to create value. What do you create?

We then look at brand strategy – in other words, how to build the brand that you need. A firm is usually compared to others, so we take a look at brand positioning.

Most people concentrate on brand preference, rather than brand relevance; we discover that, in fact, this is the wrong approach.

We end by looking at brand portfolios – which SMEs have as often as multinationals – and the importance of brand equity when it comes to raising finance or selling your business.

Who Should Attend

Owners and directors who want to move beyond the view of ‘brand as visual identity’ and ensure they make a right impression.

What Will You Learn

What a brand is and why it matters

How to develop your brand

Why the smartest brands don’t compete

What to do with more than one brand

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Leadership for Growth

Venue: Kettering Conference Centre
Address: Thurston Drive
Date & Time: Thursday, 25th January 2017, 9:30am-13:30pm

This session looks at leadership, which is a key driver of growth for any size of company.

We start by looking at what it is and your role within it.

It’s then time to rescue ideas of vision, mission, goals, and objectives from the 1980s. How do they differ, why do they matter, and in what way do they fit together? Creating value is the key thread.

We then move on to analysing your business using simple tools such as McKinsey’s 7Ss, TOWS and RACI. How does company culture fit, for small companies as well as large?

The group then considers different leadership styles and the importance of internal communications. How do we deal with change? How do we enhance performance?

We end with a look at leadership in the wider community.

Who Should Attend

Owners and directors who are looking for growth, while keeping their team and the community on board.

What You Will Learn

Your role as a leader

Different styles of leadership

How to enhance performance

How to deal with change

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Writing a Marketing Plan

Venue: The Banbury House Hotel

Address: Oxford Road, Banbury, OX16 9AH

Date & Time: Thursday, 8th February 2018, 9:30am-13:30pm

Description:

Marketing is the lifeblood of any business, but a common mistake is to rush to ‘doing’ without ‘thinking’. This morning is all about writing a marketing plan.

We follow the SOSTAC® framework from PR Smith, which has proved itself time and time again – and is taught by the professional marketing institutes.

We start with situation analysis: where are you and your business at the moment?

We then move on to objectives: where would you like to be?

To get there, we need to have a strategy: a broad understanding of how to move ahead.

It’s then appropriate to move on to tactics: a detailed plan to get from A to B.

Whether carried out in-house or by an agency, clear actions need to be set out.

Finally, we need control to make sure that we meet our objectives – and what to do if we miss them.

The key theme is how to create value as a business and communicate this to customers.

Who Should Attend

Owners, directors, and marketing managers who want to improve their marketing, calculate its effectiveness, and increase their return on investment.

What You Will Learn

How to work out where you are… and where you want to be

Drawing up a strategy to get you there

Making sure it delivers on time and on budget

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

A to Z of Growth Finance

Venue: Park Inn

Address: 2 St Marys Street, Bedford, Bedfordshire, MK420AR

Date & Time: Wednesday, 7th February 9.30-12.30

Description: 

As a successful business owner, you know that getting access to finance and specialist advice at the right time is crucial to you making decisions about expanding, diversifying or exporting.

However, navigating your way around the different offers can be difficult.

This workshop, delivered in conjunction with the British Business Bank will help you to understand the types of finance that are available, which ones best suit your business needs, how and from where to obtain them and to know that you are ready to present your case for the money. It aims to give you the confidence to press ahead with your growth plans.

Who should attend?

  • Business owners and directors of early stage businesses with a focus on innovation and technology
  • Start-ups with high growth potential
  • Existing businesses with plans to grow which involve entering new markets or expanding and restructuring operations.

What you will learn:

  • The role of different types of finance in growing your business.
  • Key features of debt and equity finance
  • What funders are looking for?
  • How to access funders and other finance intermediaries
  • What your business needs to do to become funding-ready

Book Now

Sales: B2B

Venue: Wellingborough Council Chamber
Address: Swanspool House, Doddington Road, Wellingborough, NN8 1BP
Date & Time: Friday, 9th February 2018, 9:30am-13:30pm

Description:

We start the morning by looking at the difference between sales and marketing. What’s the difference between B2B and B2C (and what do those terms mean)? How has selling changed?

A key takeaway is that it’s as important to create value during the sale and after the sale; it’s not just your product that does this for customers.

This leads on to a discussion of types of sale and the important difference between ‘one step’ and ‘two step’. We examine the importance of identifying your buyers and learn about the DMU.

You only make a sale if you are offer value, but many still concentrate on features rather than benefits. We look at why this hundred year old principle still matters today – and bring it up to date.

We end with a look at the psychology of buying and how to address obstacles. Should you discount and if so, when? Can this affect your brand?

Who Should Attend

Owners, directors, and sales managers who understand that sales are about opening up a relationship, instead of closing a deal.

What You Will Learn

Why sales is about helping the customer

Different types of sale and how to handle them

Researching your customers and their needs

Psychology of buying – and overcoming obstacles

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Digital Strategy: Social Media and Email

Venue: Stanwick Hotel
Address: West Street, Stanwick, NN9 6QY
Date & Time: Thursday, 15th February 2018, 9:30am-13:30pm

This morning looks at a key part of your digital footprint: social media and email.

We start by looking at the role of social media and how it can help your business punch above its weight. Which social networks should you be using?

The focus is not on how to set up accounts or which buttons to click; the point is to understand how to create value on social media. There’s a right way, and a wrong way, to get involved.

The morning therefore moves on to discuss tone of voice; profiles and posting; groups and networks; contents and signposts.

These days, a lot of companies neglect the most powerful digital marketing tool of all: email. It’s proven itself time and time again to be a key asset to every business.

Yet with its power comes responsibility, so we look at how to protect yourself legally and, more importantly, how to look after your brand.

Again, how do you create value on mailing lists? To answer this, you first need to understand the purpose of your list and identify your audience.

The morning ends with a look at advertising.

Who Should Attend

Owners, directors, and marketing managers who want to make sure their social media and email campaigns are led by their business needs, instead of technology.

What You Will Learn

Why a mailing list is still the most powerful channel

How to build up your list ethically and legally

How to create value using social media…and how to avoid the pitfalls

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

Book Now

Writing a Marketing Plan Digital Strategy: Website and Search

Venue: Corby Enterprise Centre

Address: London Road, Priors Haw Road, Corby, NN17 5EU

Date & Time: Friday, 16th February 2018, 9:30am-13:30pm

Description:

This morning looks at two key parts of a digital strategy: websites and search engine marketing.

We start by looking at the role of a website. Too many companies start with technology, where they should start with their ‘customer journey’ and work out how a website can help.

The main lesson is that the content, functionality, and navigation of the website should focus on the customer, not your organisation – which is harder than it sounds.

It’s then time to look at how a website can also add value to your existing product – and it can often help in more ways than you think.

The morning then moves on to look at search engine marketing and why Field of Dreams was wrong: if you build it, they won’t necessarily come.

We take a look at the various search engines, the difference between ‘SEO’ and ‘SEM’, and discuss which is right for you.

We end with some tips on hiring an agency.

Who Should Attend

Owners, directors, and marketing managers who want to make sure their website is led by their business needs, instead of technology.

What You Will Learn

How a website can help your business…by not focusing on your business

The bronze, silver, and gold of websites

How (not) to hire an agency

Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

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A to Z of Growth Finance Workshop

Venue: Begbroke Science Park

Address: Begbroke Hill, Woodstock Road, Begbroke, Oxfordshire, OX51PF

Date & Time: Tuesday 3rd April 9.30-12.30

Description:

As a successful business owner, you know that getting access to finance and specialist advice at the right time is crucial to you making decisions about expanding, diversifying or exporting.

However, navigating your way around the different offers can be difficult.

This workshop, delivered in conjunction with the British Business Bank will help you to understand the types of finance that are available, which ones best suit your business needs, how and from where to obtain them and to know that you are ready to present your case for the money. It aims to give you the confidence to press ahead with your growth plans.

Who should attend?

  • Business owners and directors of early stage businesses with a focus on innovation and technology
  • Start-ups with high growth potential
  • Existing businesses with plans to grow which involve entering new markets or expanding and restructuring operations.

What you will learn:

  • The role of different types of finance in growing your business.
  • Key features of debt and equity finance
  • What funders are looking for?
  • How to access funders and other finance intermediaries
  • What your business needs to do to become funding-ready

Book Now